William Moschell
Helping companies create cohesive visual communication across digital and print channels.

I barely touched a computer during my graphic design education at UW-Madison. Back then, the focus was all about design thinking, strategy, and the fundamentals—though I might’ve napped through a bit of design history! It wasn’t until my first job that I really dove into the tools and software, realizing they were just ways to apply the knowledge I’d already built to my career in branding, marketing, and UX.

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A portrait of a William with thick-rimmed glasses wearing a dark grey t-shirt

Case Studies
Thank you for exploring my work. With a wealth of experience across over 1000 projects, I’ve selected three case studies that showcase my approach to design thinking, strategy, and creative execution. Each highlights how I tackle complex challenges to deliver impactful solutions.

User Experience

Brand Evolution

Campaign Concepting

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Testimonial

“I see Bill as a truly authentic person. Passionate, honest and dedicated to his craft. He is passionate about visual communication in a way that touches people. He values clarity of ideas and things that make life better for people. For me, his strengths have always been honesty and a spirit of collaboration. What makes him stand out is goodness and dedication in all things. Working with him has been an honor.”

- Athena Maris, Creative Director at The Maris Agency